Personalization Options

Present the right product, at the right time

Frankie offers a range of personalization options to best suit your store, your preferences and your customers – whereever they are in their shopping journey.

Recommendations for every place in your STore

Shoppers need different recommendations depending upon where they are in their shopping journey

Home page

Your Edit. We offer a personalized curated ‘Edit’ for each of your regular shoppers. This level of personalization significantly increases brand loyalty and engagement. You enjoy higher revisit rates and increased sales.

Best Sellers. For less frequent visitors, ‘Best Sellers’ and ‘Trending Now’ work best on the home page. These recommendations quickly evolve as the shopper engages with your store, to reflect what they’re shopping today.

Product page

You might like. You may also know this  recommendation as ‘We think you’ll love’, ‘Customers also viewed’ or ‘Best Sellers’. These alternative item recommendations increase time on site and lead to higher conversion rates.

Complete the Look. You may also know this  recommendation as ‘Goes well with’ or ‘Customers also bought’. These complementary item recommendations increase basket siz
e and engagement.

Cart and Checkout

Upsell. When your customer gets to checkout, they’re in a buying mood. Use Cross-sell / Upsell recommendations to ensure your customer leaves your site with all the things they need for their wardrobe.

Customers also bought. You may also know this  recommendation as ‘Goes well with’ or ‘Complete the Look’. These complementary item recommendations increase basket size and engagement.

Recommendation options

Get a feel for some of the options and how they work.

Your Edit

Your Edit, is a collection personalized for each individual shopper. Shoppers are presented with items individually chosen to most likely be of interest to them, from the Collection you nominate. 

Present Your Edit on the Home page to create a truly personalized shopping experience.

Increase engagement, conversion and results with Your Edit.

Better Alternative

'Better Alternative' recommends other products that the shopper is more likely to buy, than what they are viewing.

Better Alternative utilizes a mixture of identifying products that are similar combined with the shoppers tastes.

The best outcome is when your shopper ends up buying both.

Better Alternative produces great results on the Product page.

You may like

'You May Like' is a personalised handpicked list of recommendations for each shopper, thsat maximises engagement and conversion. It's strength is in it's personalization.

“70% of consumers in the US now expect personalisation from online businesses” – McKinsey Global Fashion Survey

'You May Like' is often very effective on the Home page typically presented as the fifth or sixth piece of content.


Cross-sell or 'Also Bought' recommends complementary items at checkout, prompting the shopper with items they may not have considered, to ensure they have purchased all they need.

At checkout, the customers mindset has shifted to purchase. Cross-sell recommendations lead to an increase average order value.

Our studies reveal that for Fashion, visual data extracted from images has a higher influence on buying behaviour than traditional non-visual data sources.

Recently viewed

Recently viewed remains an effective tool in maintaining shopper engagement and higher conversion rates. Shoppers are presented selected items from their browsing experience, allowing them to seamlessly purchase when ready.

Recently viewed can be effective in several locations.

Benefits of Frankie



Shoppers that use search & click a recommendation, convert 3.7x times more often than those that only search.*



Purchases, where a recommendation was clicked, saw a 10% higher average order value.*



26% of REVENUE came from just 7% of visists where the shopper clicked a recommendation.*

* Analysis of 150 Million Online Shoppers on how AI Impacts Revenue and the Shopper Journey - Salesforce


Frankie - AI powered online shop assistant

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2 Step Setup

Frankie's Recommendations are 2 steps away.

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1. Install the Frankie App 2. Go Live
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