Visual data is a key foundation of high performing e-commerce.  Peoples fashion choices are largely a view of what the individual perceives as visually attractive, that works well with other clothing items and complements their individual characteristics.

People automatically use visual keys to inform decisions. E.g., Karen likes v-neck in navy stripes, whereas Eugine likes crew neckline combined with a lighter blue pattern.

It’s essential that your e-commerce uses visual data like your customers do. Visual AI lets your e-commerce think like people.